End Of An Era
You may have already heard the news, but it’s a sad day as, unfortunately, we are officially announcing that we will no longer be publishing DRD in a print format.
It was a tough decision to make and we know there will be many of you disappointed, but a combination of factors have led to us making this painful choice.
Launched 15 years ago, we’ve been exceptionally proud of the magazine we’ve been able to produce, with countless people helping us put together NZ’s leading dirt bike magazine. And it’s those people we’d like to thank first, from the staff who’ve worked tirelessly on the magazine getting to yet another deadline, to the industry who’ve supported us with advertising, bikes and products, and the team behind the scenes from designers to printers and distributors.
But it’s you lot, the readers, we’d like to thank the most. You’ve made it a great journey that many of you have been a part of and helped develop.
With DRD developing a solid readership when we first launched in the small A5 format (who remembers that?!) it didn’t take long before the size grew as the readership continued building over the years. We always made sure DRD was a family-friendly magazine and we had constant letters and messages telling us how the magazine was read by EVERY member of a family when it arrived in the mail.
It’s been a fantastic run that’s enabled us to ride some incredible machines, meet awesome people and also provide staff members an important stepping-stone into the industry. But, as they say, all good things must come to an end, and the mission of doing DRD along with its sister magazine BRM is just too much.
Although many will presume it’s the internet that has taken its toll on publishing a magazine (and it’s true that it’s made the job harder), the current labour shortage within NZ combined with needing an employee with very specific abilities has meant we haven’t been able to find a replacement editor. That’s left Paul juggling two magazines, and although he’s given it a good go and tried to make new systems to keep both titles pumping out of the door, it’s finally got too much. Something needed to give, so unfortunately the time has come to call it a day.
You’ll be able to keep up with all things dirty on the website which will continue and follow us on Facebook and Instagram.
If you’re a subscriber, drop Donna a line at [email protected] with your subscription number and we’ll work out a refund for the remaining issues you have left. Alternatively, let her know and we can transfer your subscription over to our sister title, Bike Rider Magazine. You may even have somebody that you would like to gift those remaining issues too.
So, many thanks for your support of Dirt Rider Downunder Magazine. It’s been a great ride, but now you’ll need to get your dirt fix online rather than waiting for your magazine to arrive in the mail. We hope that’s okay.
The DRD Team